Tuesday, July 16, 2013

Three Components Every Successful Internet Marketing Strategy Needs

Is your company just starting to have an online presence or is your current business ready for an "online" change? Creating an internet marketing strategy is important for any business with an online presence. Businesses who create a strategy can obtain higher goals because they know the overall purpose of each website, social media, and publication. Creating a successful internet marketing strategy identifies and outlines a business's website design, social media and keywords.
Website Maintenance and Design:
The first step in designing an internet marketing strategy is to determine the overall look and feel of the website. This is the customer's first impression of the business and you want to make it count. The look and feel of a website should represent the company's overall goals. It should have a clear Call to Action, meaningful images and logos and content that will help boost SEO results. Customers should not feel overwhelmed by the website and there should be a site map to assist customers. Once these things have been determined, it is time to move onto the social media marketing.
Social Media Marketing:
Aligning the social media platforms with a company's website is essential in generating repeat customers and building relationships. The headers and profile pictures should align with the overall look and feel of the website. Profile pages should be actively maintained and engage customers attention. When outlining social media in an internet marketing strategy, it is important to make sure they are meaningful pages and can serve as a hub for customers to interact with your business. Your strategy should identify the main goal, call to action and build and maintain relationships with new and existing customers.
Search Engine Optimization:
Keywords are the key component to ensuring customers will be able to find your website and utilize it to its full potential. Keyword searches should be ran initially to determine what keywords will rank search engine results. To ensure your keywords are still utilized, run monthly reports so that you can stay up to date with needs and searches of customers. Businesses should use both long tail and short tail keywords to help redirect potential buyers to the website.
Making sure your search engine marketing strategy has these three components will help businesses stand out among competitors. If an internet marketing strategy is lacking one of these components, it could seriously damage your online presence. For additional help or information on the process of creating an internet marketing strategy, contact an Internet Marketing Firm in Toronto.
WSI is the internet marketing provider company who provide Social Media Marketing Toronto uses specialized online communities as a marketing strategies to get better results.

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